A small interlude: I am a developer, not a programmer.
Eric Sink is right when he says:You need Developers, not Programmers:
Instead of “programmers” (people that specialize in writing code), what you need are “developers” (people who will contribute in multiple ways to make the product successful).”
An alternative version:
“A good developer knows that there is more to development than programming.
A great developer knows that there is more to development than development”
Scott Ambler